Next week, I will be presenting in Bangkok at the NESA (Near East South Asia) Spring Educator’s Conference. My workshop is based on the Jane Schaffer writing method, a model that I learned years ago when I was teaching HS English teacher in the inner city of Los Angeles. There, my students struggled with the same thing that most other students around the world struggle with: achieving clarity and precision in their writing.
I’ve delivered this presentation a number of times and have, more or less, used the same Google Slides presentation each time. Because I’m presenting at a fairly large conference (it’s a big deal!), I decided I needed to apply the skills we’ve been learning in COETAIL to this presentation.
Here’s the Original Presentation:
The new (and hopefully improved version):
What changes did I make? Lots. And spent a good number of hours perfecting, obsessing and simplifying the design. In a nutshell, I applied the principles of CARP (Contrast, Alignment, Repetition, Proximity) along with the ideas from Presentation Zen, specifically that the content should be “simple, balanced and beautiful.”
I also knew it was too long and I had way too many words on the page. Keeping in mind Brandon Jones’s mantra that “Good visual hierarchy isn’t about wild and crazy graphics or the newest photoshop filters, it’s about organizing information in a way that’s usable, accessible, and logical to the everyday site visitor,” I decided to cut out 6 slides and instead, have that information readily available on a handy-dandy paper hand-out. I figure it’s something tangible that the audience can hang on to. (My presentation is scheduled at 4pm on Friday – the last event of the day, so I have to do everything I can do grab their attention!)
Overall, I think I’m most proud of my new and improved presentation’s simplicity, calm aesthetic and balanced design. I’m excited to try it out!